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Google And Amazon's Feud Is Getting Ugly - And Might Affect Customers

07 December 2017

That's a vague way of saying that Google is over Amazon not allowing them to sell Chromecast and Google Home through Amazon and so they are blocking YouTube in retaliation.

At the start of 2018, YouTube - which is owned by Google and boasts more than one billion users - will not be available on Amazon Fire TV devices.

At issue is a perceived lack of "reciprocity" with Amazon failing to offer equal access to Google's products and services, prompting the dramatic rebuke. Here's hoping that both parties can come to some form of agreement soon.

The search giant added that Amazon has stopped selling some products from Nest, a device maker that, like Google, is a subsidiary of Alphabet Inc.

YouTube has stopped working on the Amazon Echo show speaker starting today.

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Amazon and Google have been competing against each other in many areas like cloud computing, voice-controlled gadgets such as Amazon Echo Show and Google Home. Google's decision to block YouTube access might be completely based on a business and more importantly a "product" perspective, but it does raise questions about its position in the net neutrality debate.

"Google and Amazon have been sparring for several months but the move by Google to pull YouTube off Amazon ecosystem devices may bring this issue to a head". For example, Amazon does not sell Apple TV in its store, nor does it plan to sell Apple HomePod, Apple's smart speaker competitor to Amazon Echo. When Google first pulled YouTube from the Echo Show, Amazon got some measure of revenge by no longer selling the Nest E Thermostat, Nest's Camera IQ, and the Nest Secure alarm system.

The feud between Amazon and Google is escalating, and consumers may soon notice it in a pretty big way.

"Internet companies, innovative startups, and millions of internet users depend on these common-sense protections that prevent blocking or throttling of internet traffic, segmenting the internet into paid fast lanes and slow lanes and other discriminatory practices", a blog post by the company reads.

Google And Amazon's Feud Is Getting Ugly - And Might Affect Customers