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Advertisers squeezed over Hannity sponsorship

14 November 2017

After #BoycottKeurig started trending on Twitter over the weekend, the coffee machine company's CEO Bob Gamgort has expressed regret in an email to employees obtained by The Washington Post. Hannity's new favorite pastime is retweeting videos of fans destroying their coffee makers in a show of solidarity.

Many Hannity supporters are not pleased with the decision by Keurig and others to withdraw advertising.

Hannity is coming under fire for his coverage of Moore, who was accused of having sexual contact with a 14-year-old girl when he was 32 and an assistant district attorney.

Four other companies said they would stop running their ads on the Fox show, without explaining their decision.

The allegations against former Supreme Court judge Moore surfaced in a Washington Post story this month - which he has called "fake news" and "a desperate attempt to stop my political campaign".

During an interview with Hannity on his Friday radio show, Moore said he said dating teenagers was "not my customary behavior" at the time.

While Keurig is the focus of the "Hannity" backlash, several other advertisers have pulled their spots from the show, including Realtor.com, 23 and Me and Nature's Way.

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Keurig is among five U.S. firms that said they would pull ads from The Sean Hannity Show after the host was accused of going easy on an alleged abuser. In particular, they're targeting Keurig, a company that produces home coffee makers. He later apologized, stating that he was only talking about his three accusers aged 16 to 18, not the 14-year-old.

One coffee company, Black Rifle Coffee, appeared to reap the benefits of the boycott, as Hannity and his fans directed followers to purchase its coffee instead of Keurig's K-cups.

A growing number of Republicans, including Senate Majority Leader Mitch McConnell (R., Ky.) and National Republican Senatorial Committee chairman Cory Gardner (R., Col.), have said Moore should step out of the race.

"Thank you for your concern and for bringing this to our attention", Keurig wrote on Twitter to Media Matters for America president Angelo Carusone. During a speech in September 2016, Clinton said, "You could put half of Trump's supporters into what I call the basket of deplorables".

This is not the first time Media Matters has pressed companies to pull advertising from Hannity's Fox News show.

Similarly, back in April, BMW, Mitsubishi, Hyundai and Lexus were some of the brands that pulled their ads from Bill O'Reilly's show The O'Reilly Factor, following a wave of sexual harassment allegations were made against him.

Advertisers squeezed over Hannity sponsorship