Netflix's most popular plan allows subscribers to view content simultaneously on two interconnected devices.
The second season of Stranger Things is set to launch later this month, but we also have some bad news to go along with it. Netflix has announced an increase in subscription prices for USA customers.
Well, the media company is willing to invest in that, even up to billions of dollars, but the drawback is that they will apparently be increasing the prices for their middle and top tier plans as part of that move.
The US-based streaming network said it will raise the price of a standard United Kingdom plan 50p to £7.99 per month and the premium plan by £1 to £9.99 per month.
The company said the price change is reflective of its increased offerings.
The change in prices will come into effect immediately for new subscribers by for those who are already subscribed to the streaming service, 30 days notice will be given. The spokesperson added that Netflix would begin to notify members of the change on October 19. Ditto, but similar to driving into New York City, you'll need to refill your E-ZPass and pay the increased toll fare if you want to venture to the Upside Down.
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Basic users will still only be charged £6 per month but Standard users will see their monthly price go up from £7.50 to £8.
Mitchelson said the price increases represent a roughly 10% effective increase to ARPU.
According to TV Guide, the increase comes as the streaming service puts more money into developing Netflix produced shows and movies. Stay tuned with us for more details on the Netflix price hike. "I don't think we'll see an immediate impact (on Netflix subscriber numbers), but this could affect subscriber growth in the first or second quarters (next year) for Netflix".
Netflix's price increases always spark controversy and complaints.
While it's not a major increase in price, it's the regularity of these increases that will start to make a difference.
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