Specifically, the new rules are that LVMH and Kering have made their brands commit to not casting women who are a French size 32, which translates to a US 00, or men who are a French 42, which translates to smaller than a USA men's XS.
The groups are also trying to defend themselves against charges of causing eating disorders both among models and among women at large by promoting "size zero" images. On set, brands are also now required to provide psychologists or therapists for models while they're at work.
LVMH and Kering will only employ models with a medical certificate to say they are fit to work.
WWD reports that LVMH and Kering are introducing a joint initiative that bans size zero models from walking in the fashion shows or appearing in the ad campaigns for their brands, effective immediately. In March, Kering's Balenciaga fired two casting directors after they reportedly left more than 150 models waiting for hours in a dark stairwell while they went for lunch.
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The fees associated to spaying and neutering were also waived. "Something of this volume probably wasn't possible 10 years ago". They came with 43 dogs. "This number is just going to continue to grow", Alboum said.
Other new rules in the charter guarantee models the right to safe accommodations and require they "explicitly accept" assignments that involve nudity or changes to their appearance.
The groups, which are home to Christian Dior, Gucci, Givenchy and Yves Saint Laurent, have confirmed that the stipulations laid out in the charter will be met during castings. "Therefore, after consulting industry professionals, we have jointly developed guidelines, which go beyond the legal requirements, in order to ensure that fashion models are aways provided with proper working conditions".
The charter, which starts just in time for the spring 2018 show season that kicks off today with New York Fashion Week, applies to all of their brands and "goes one step further" to pay "particular attention to ensuring good working conditions"; indeed, the stringent guidelines they've released seem nearly too good to be true.
In 2015, France banned extremely-thin models from working in the fashion industry.
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