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Burger King Announced WhopperCoin Cryptocurrency in Russian Federation

31 August 2017

Interestingly, the way participants are asked to confess to being canned is by posting a public message on LinkedIn stating, "I got fired". It seems unlikely Burger King will be able to vet people's claims of having been fired or to disqualify people who were fired for behavior Burger King would prefer not to be associated with, such as sexual harassment or workplace violence. Burger King says it's giving away one free coin to customers for each ruble ($0.017) spent on Whopper burgers at its Russian stores.

In fact, if you go back to that whole "Whopper Severance package" quote, Burger King does make it sound like a gift card is only part of the mailing.

Shestov bullish on cryptocurrencies and blockchain technology, too. The coins will be stored in a digital wallet accounts provided by the company and could be redeemed to buy a Whopper burger once sufficient currency (1700 Whoppercoins to be exact) has been accumulated. According to the forecasts, cryptocurrency will increase exponentially in value. Eating Whoppers now is a strategy for financial prosperity tomorrow, " he said.

The crypto has some technical similarity to Bitcoin but is distinct from it and stands -alone system. The WhopperCoin appears to be primarily a way to cut admin costs on a loyalty scheme.

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Speaking with the BBC, Dr Garrick Hileman of the Cambridge Centre for Alternative Finance said that Burger King will not be the only one to move into blockchain and cryptocurrency.

Getting fired isn't fun, but it could get you a free burger. A proposed Russian legislation past year included possible jail time for bitcoin users, per CNBC, though the publication reported Russia's First Deputy Prime Minister, Igor Shuvalov, has since come out in favor of the cryptocurrency.

There is no guarantee that McDonald will allow someone to pay for a Big Mac with his or her whoppercoins.

Burger King Announced WhopperCoin Cryptocurrency in Russian Federation