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Aston Martin CEO: We'll Hybrid Everything By The Mid-2020s

30 August 2017

However, for a low-volume manufacturer of exotic sports cars, Aston Martin's commitment to electrification is much more profound. Demand for the DB11 and continued strong sales of the V12-powered Vanquish S and Vantage S models coincided with sell-out success for special-edition vehicles such as the Vanquish Zagato Coupe and continued development work on the Aston Martin Valkyrie hypercar in conjunction with Red Bull Advanced Technologies. Aston Martin also plans to make the technology optional rather than standard, unlike Volvo. A year later, Aston Martin will introduce a pure electric version of its Rapide sedan.

Speaking to the Financial Times, Aston Martin CEO Andy Palmer said, "We will be 100 percent hybrid by the middle of the 2020s". He added that a quarter of Aston Martins sold will be fully electric "by the end of the next decade".

One of the first mass-market hybrids from Aston Martin will be its DBX SUV.

Slowest US box office in 15 years
But the entire slate of films grossed only about $65 million in North America and the top 12 films generated just $49.6 million. However, that figure could drop down to somewhere in the $9 million range when final figures are released.

According to Andy Palmer, in an interview with The Financial Times, the CEO let slip that the marque's upcoming sports auto will forgo a V12 or V8 in place of a smaller V6, and a manual gearbox.

Earlier this year, Volvo announced that every vehicle it intends to sell from 2019 onwards will feature an electrified powertrain, be it mild hybrid, plug-in hybrid or fully electric. Now also appears to be a good time to be a British auto maker looking to expand an EV lineup; the United Kingdom government has been helping several firms with grants to encourage low-carbon technologies. The automaker's current models rely on V-8 and V-12 engines, so any V-6 will be an entirely new unit. Part of the reasoning being displacement-based laws that would prevent the company from selling the supercar in markets like China without having to pay a hefty tax.

Aston Martin CEO: We'll Hybrid Everything By The Mid-2020s