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Disney To Pull All Its Movies From Netflix

12 August 2017

If you're wondering why Marvel movies and Star Wars weren't mentioned as being among the titles included in Disney's upcoming streaming service, announced yesterday, that's because they might be getting their own branded services instead. Starting with 2016 feature films, Netflix became the exclusive subscription service for Disney's new releases, including films from Pixar and Marvel Studios. Despite Netflix's growing popularity with TV and film lovers, aided in part by original series such as Orange is the New Black, Stranger Things and Riverdale, this move from Disney will act as a serious blow for Netflix whose shares have already dropped by 4% since the news.

Because of these plans, some sources were claiming that Disney intends to own a bigger piece of the streaming services. There are TV shows like ABC's Marvel's Agents of SHIELD and Marvel's Inhumans, Freeform's Cloak and Dagger and New Warriors, Disney XD's Star Wars Rebels, online content, plus all the movies, and more when other licensing deals expire.

ESPN has faced the decline of TV subscribers in recent years and as a result, it was very much on the cards that it will have its own stand alone product but disclosure of a distribution agreement with its old associate Netflix has been hard on the investors.

Barely a year ago, Disney announced a major deal with Netflix to distribute all of its future movies on the company's service. Further, because of this, Netflix plummeted to more than 5 percent. While no one else now has the IP might of Disney, we are already seeing this stream-based channel approach adopted by Netflix's other big rival, Amazon.

Disney acquired a 33% stake in BAMTech previous year, but has said that it has now invested a further $1.6 billion to boost its stake to 75% and will acquire control of the company.

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Like many breakups, the one between Walt Disney (NYSE: DIS) and Netflix (NASDAQ: NFLX) might get a bit messy. These announcements from Disney and CBS suggest that process is well underway.

Disney didn't provide details on what the new over-the-top services are expected to cost.

The moves set a clear course for the media giant to launch Netflix-style direct-to-consumer internet services from ESPN and Disney.

This is not Disney's first attempt to go directly to the consumer. In response, Disney has invested in BAM Technologies, originally developed as a streaming service for Major League Baseball, as a means of reaching consumers directly with their content rather than going through a cable or satellite intermediary. Consumers are also more comfortable using pay-TV alternatives than they were in the past, and there is a greater chance consumers will sign up for multiple OTT services rather than just look for one provider - cord-cutting has reduced monthly spend on video entertainment, so potentially there are funds that have been "freed up" for a new service.

Disney To Pull All Its Movies From Netflix