Wednesday, 17 January 2018
Latest news
Main » Search demotes shady results, adds user feedback

Search demotes shady results, adds user feedback

27 April 2017

Fortune reported that when querying the search engine for "did the Holocaust happen", the engine returned an unexpected first result: A page titled "Top 10 reasons why the Holocaust didn't happen".

Fake news has been a trending term among tech companies in recent months, and Google is taking a more proactive approach toward the issue.

Ranking changes: Google has identified hundreds of subtle signals to determine which results they show for a given query-from the freshness of the content, to the number of times the users' search queries appear on the page.

Google also has reprogrammed a popular feature to omit derogatory suggestions from its automated recommendations of search requests. "The most high-profile of these issues is the phenomenon of "fake news", where content on the web has contributed to the spread of blatantly misleading, low quality, offensive, or downright false information", vice-president of engineering at Google's search division, Ben Gomes, said.

Moving forward, the company has also made it easier for Search users to flag inappropriate autocomplete results and featured snippets, with a link that allows them to report suggestions directly from the results page. While those people don't affect search results in real time, they do provide feedback on whether the changes to the algorithms are working, Gomes wrote. With that being said, let's take a closer look at Google's strategy for thwarting fake news.

Donald Trump to order review of national monument designations
Believed to be specifically targeted are the Grand Staircase Escalante and Bears Ears monuments . National monument designations have protected some of the most iconic places in the country.

Google's move to fight back against "low-quality" content will also reportedly equip users with the ability to flag and report offensive auto-complete search questions. They also involve heavily biased contents that the search engine, Google, is trying hard to stop. Now, in an area below the link, Facebook will display the related articles even before users have clicked on the link. Google has already started using these guidelines in its algorithms in demoting such low-quality content and plans to incorporate measures that are more stringent, in future.

But that was still enough to threaten the integrity of a search engine that processes billions of search requests per day largely because it is widely regarded as the internet's most authoritative source of information.

While Facebook's problems with fake news going viral present a big problem Googles answer box represents what the algorithm believes to be the best answer in one of the world's largest databases.

Finally, in an effort to be more transparent, Google has updated its help center page to detail its new content removal policies.

"That feedback is then used to reshape the algorithms - the recipes, if you will -that Google uses".

Search demotes shady results, adds user feedback